EOS® is comprised of three elements; the EOS Model™, the EOS Toolbox™ and the EOS Process™. Helping business leaders find REAL. SIMPLE. RESULTS.
Blending the EOS®, Theory of Constraints, Lean Enterprise and Six Sigma methodologies to help organizations achieve a sustainable competitive advantage.
Helping our clients set the direction of their companies, align their leadership team, achieve results and create long-term sustainability.
Our clients are experiencing remarkable results. What will your success story be?

About WHY! Company

We help business leaders clarify, simplify and achieve their vision.


If you are experiencing these frustrations, then your business has evolved to the point, that to succeed, with your sanity intact, you and your leadership team must master the “Business” of business!


You don’t feel you have enough control over your time, the market, or your company. Instead of controlling the business, the business is controlling you.


You are frustrated with your employees, customers, vendors, or partners. They don’t seem to listen, understand you, or follow through with their commitments. You just can’t seem to get everyone on the same page.


Simply put, there’s not enough of it.


Growth has stopped. No matter what you do, you can’t seem to break through and get to the next level. You feel stuck, overwhelmed, and unsure of what to do next.


You’ve tried various strategies and quick-fix remedies. None have worked for long. As a result, your people have become numb to new initiatives. You’re spinning your wheels, and you need traction to move again.

Experience Real Traction

Implementing EOS will help you achieve three things:
  • Vision

    Getting the leaders of your business on the same page with the vision for your organization: who you are, what you do, where you are going and how you will get there.

  • Traction®

    Your leaders become more disciplined and accountable, solving your problems and executing consistently to get things done right.

  • Healthy

    Your leadership team becomes a healthy, functional, cohesive leadership team.

When a business owner and their leadership team implements the EOS Business Management System the end result is a strong, healthy, profitable company that experiences real traction.


The EOS Model provides a visual illustration of the Six Key Components™ of any business that must be strengthened to be a great business.








What Our Clients Have To Say

  • We had a lot of work to do in improving the health of our leadership team. We began to EOS®/Traction® process in the fall of 2012, got things back on track and had the best year in the firm's history in 2013. The EOS/Traction process is real, simple and gets results. Mark Stanley is the best advisor/coach/facilitator that I've experienced in 35 years of business. His passion for helping people and firms succeed, delivers almost immediately in tangible results. He has a great touch with people and tremendous, practical experience. Please call or email if you would like to hear more.

    Joe Teeling Bearence Management Group
  • The EOS® / Traction® process that we have implemented in our business, through Mark Stanley's guidance, has proved to be the tool we needed to take our business to the next level. It gives our employees a clear roadmap on our future as well as the "turn by turn" directions we need to achieve our 10-year target.

    Patrick Clem ALMACO
  • I've worked with Mark for several years on the Board of a mid-size fuel hauler that was using the EOS®/Traction® process before engaging him to work with our companies. After seeing the EOS/Traction process work first hand, we decided that we needed the discipline and organization that the Traction process brings to help us break through the ceiling. We're better organized for growth by identifying the right seats and getting the right people in place. We've got 90 day rocks that help us keep the most important things in front of us and we've got a solid scorecard in place that gives us the weekly pulse on our business. One of biggest changes has been our weekly staff meetings - with the Level 10 process, we're getting more done with a higher level of energy. Mark has done a great job facilitating the process and getting us on the right track to growth and profitability. The EOS/Traction process has really helped us clarify, simplify and work towards our vision. After growing up in this business, I didn't really think it could be this simple.

    Kelly Housby Housby Trucks / VOCON
  • The EOS® process and Mark’s keen ability to impart it’s wisdom and practicality has helped us remain on-track, reaching for our BHAG while staying true to our Core Values. We hire, coach and fire according to our Core Values. We manage our organization’s structure based on team member accountability to fulfilling their role. We plan quarterly and set Rocks, execute and measure. But most importantly our meetings are focused - we Identify, Discuss and Solve the most important issues on a weekly basis. Even in the best of times, we are focused on improving and mastery. Mark Stanley brings much more to the table than just EOS. We use him to facilitate our quarterly and annual planning sessions. He shares his wisdom but most importantly, he keeps us on track and not afraid of healthy conflict. We always leave our quarterly meeting with a renewed sense of direction and with the leadership team all on the same page. I strongly recommend EOS. It’s a sound system that offers immediate results and a structure for continued success. And having the opportunity to work with Mark in implementation is an added plus.

    Tracy Williams 4 Corners Homes
  • Your help with the ISF has been invaluable. The EOS Model™ and your V/TO™ are great tools for our nonprofit that gives us a practical and user-friendly way to stay on task. They have taken our staff meetings and our overall performance to a different level. We have experienced a new closeness and for a small staff that is so very important.

    Clarence Hudson Iowa Sports Foundation
  • Mark, I want to thank you foremost for giving a method to our madness. One of our biggest challenges was organizational development through rapid growth. EOS® has given us the tools, the language, and the systems to bring order to chaos and help us to work better as a team to achieve more and to significantly improve the sustainability of our company. I am personally an avid study of business, but always struggled with how to implement all the great concepts that I heard and read about. EOS is a great system to bring all those amazing concepts down to a level that we have been able to implement, sustainably, in our business. Another significant benefit of EOS, for us, has been the recognition and definition of the VISIONARY. The founder of our business is a true VISIONARY, and this process has allowed us to property structure the organization around him to be able to achieve more than we could have imagined with more clarity, and without killing each other!!!!!

    Luke Van Wyk LDJ Manufacturing
  • I often ask myself how we ran our company before using the EOS® /Traction® system. Utilizing the level 10 meetings and the scorecard across all departments is critical to maintain a pulse on the performance of our company. It is comforting to know that everyone is speaking the same language, organized around the same vision and all driving to complete the same company rocks. EOS is the ultimate in personal and professional accountability. If i were starting a new company I would start with the Vision / Traction Organizer (VTO)™ process first!

    Dusty Boren 4 Corners Homes
  • I would like to personally thank Mark and the WHY! Company for their contribution in helping transform the Feed Energy Company into a more results focused organization. Through Mark’s Supply Chain Consulting, Lean Six Sigma Training and EOS® / Traction® facilitation, we have more fully developed our leadership team and stay laser-focused on what is most important. With the business improvement tools in place and our leadership laser-focused, we have been able to grow a mature business by 30 percent over the last two years. I would highly recommend Mark and the WHY! Company to any business owner that wants to grow their business in a manner that allows for the success and sustainability of their organization.

    Mike Shindelar Feed Energy Company
  • It was great to work with Mark and his team at WHY! Company. Their dedication to the task and to make our efforts successful are unmatched. We enjoy our relationship with the WHY! Company and consider them a valuable contributor to our success.

    Kip Augsperger Holmes Murphy and Associates
  • The WHY! Company's expertise was instrumental in integrating the use of Malcolm Baldrige program criteria in Iowa state government. Their outstanding training and systems thinking helped us focus on the "how to" of organizational assessment and change. the WHY! Company's practical, results-oriented approach helped us put systems in place that achieved significant savings and improved customer service.

    Linda Leto State of Iowa
  • The WHY! Company delivers results. Our first project was to apply Six Sigma principles of quality to our cost of risk. We moved both our incident rate and cost per claim down. This had an immediate impact on our cost of General Liability and Work Comp insurances. Through WHY! Company's focus on planning, performance and results, we are implementing positive change and improvements that will allow us to sustain our current competitive advantages and create new ones for the future. Over the past 45 years, we at Kum & Go have been saying - " If we always do what we've always done, we will always get what we always got." We want to continue to build on our past successes and continue to drive improvements that meet the challenges of a changing marketplace. We will continue to look to the WHY! Company to help us create and drive measurable improvements throughout our organization.

    Dennis Folden Kum & Go
  • We had been looking around for a way to improve our operations and honestly didn't know what to expect when we decided to complete Baldridge Self-Assessment Process. Mark and his team made us feel very comfortable in taking us through the process and we anticipate doing a lot more work with the WHY! Company in the future. They are very good at what they do and are very dedicated to helping us get where we want to go.

    Lois Crilly Delta Dental
  • Mark has done an outstanding job of getting our company on the right track by assisting us in implementing the principals of the Entrepreneurial Operating System® found in the book “TRACTION-Get a Grip on Your Business” by Gino Wickman.

    Bruce Lindquist LeSaffre Feed Additives
  • I've had the privilege of working with Mark on a number of different fronts over the past 10 years or so. He has a wealth of business experience to draw from and is very passionate about what he does -- the man lives and breathes the business, you should see his personal library! But the greatest asset Mark brings to the table is an amazing gift of being able to untangle the very complex and serve it up in a way that's easy to comprehend and act upon. He's fun to work with and is someone you want on your team!

    Ryan Albers Marketer & Brand Builder
  • Mark helps business owners get more of what they want from their business. Mark's extensive business background and hearing ear equips him with the uncanny ability to take complex situations and dilemmas faced by businesses and their leaders and reconstruct them in their simplest forms and find resolution. He governs his work and relationships with a high level of integrity and sincerity. It has been a privilege working along side him for the past 6 years.

    Steven Wilson Independent Consultant
  • Mark has the incredibly rare skill of quickly and concisely building a process that will produce results and is manageable in the "real world." Mark's communication skills take a complex issue and distill it to simple clarity that is implementable and effective.

    Michael Demere Dialog Health
  • As Chief Operating Officer of a fast growing organization, I found Mark Stanley and his approach to be very effective in helping us utilize EOS®/Traction®, Lean Six Sigma and Theory of Constraints tools and methods which were not only practical, but very effective. He came into our organization and helped us develop a cohesive plan and approach to increasing our management effectiveness and improving the overall health of our culture. Mark also supported us with an in depth analysis of our key processes identifying major constraints and potential solutions to remove them and expand our overall capacity without adding resources. We look forward to working with Mark to advance our company further into the future.

    Mike Kinley DFS Holdings Inc.
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