WHY! Consulting Company
  • MBA
  • TOC-ICO Supply Chain Expert
  • Certified EOS Implementer

Mark is founder of the WHY! Company – a business consultancy that helps business leaders clarify, simplify and achieve their vision. He is a successful business leader who has consulted with over 100 companies, sits on a number of advisory boards and owns a few businesses. Mark is a sought after and trusted advisor who believes that you must create value before you expect anything in return.

Mark has worked with many different types of organizations in just about every industry. He pulls from the Entrepreneurial Operating System (EOS), Theory of Constraints (TOC), LEAN and Six Sigma tool kits in a customized way that helps his clients produce extraordinary results. In all of his work, he has found a few universal truths across all organizations that involve people and processes.

Mark believes that learning is the fountain of youth that keeps you inspired and motivated to do something great each day. Mark spends about 10 days a year in seminars learning from the best-of-the-best. He earned a BBA in Finance with Honors, from the University of Iowa, and an MBA from Drake University. Though Mark claims to own over 1,600 books, he hasn’t claimed to have read any of them.

Mark is a member of a number of professional associations. He and his wife, Mary Ellen, support the arts and sciences, a handful of non-profits and a few charities. When he’s not working, you can find Mark spending time with his friends and family, travelling to new places, endeavoring to match the cheese with the wine, and working to get his golf handicap to a less embarrassing number.


BBA in Finance, with honors, from the University of Iowa and an MBA from Drake University
Examiner for the Malcolm Baldrige National Quality Award for three years
Senior Examiner in the Iowa Recognition for Performance Excellence Process (IRPE)
Certified Jonah with the Goldratt Institute
Certified supply chain expert with the TOC-ICO
ASQ Certified Six Sigma Black Belt with extensive Lean enterprise experience
Certified Entrepreneurial Operating System (EOS) Implementer
Adjunct professor of operations for Drake University and author of a number of published articles

I’m a business leader who has been involved in the growth of many different companies – large and small. I’ve been in the race – won a few and lost many. When I first read the book “Traction” by Gino Wickman, it hit me like a lightning bolt. After many years of searching, I finally found an Entrepreneurial Operating System (EOS) that is Real, Simple and gets Results. Finally, a method that we could use to help entrepreneurs get more of what they want out of their businesses. A simple set of tools to resolve ALL the issues a leader may face.

As a Certified EOS Implementer, I work with leadership teams
to help them do 3 things we call vision, traction, healthy.

  • Vision

    Getting your leadership team 100% on the same page with where your organization is going and how it will get there.

  • Traction

    Helping your leadership team become more disciplined and accountable, enable them to better execute your vision.

  • Healthy

    Helping your leadership team to become a healthy, functional, cohesive leadership team because unfortunately, leaders don’t often function well as a team.

From there, as goes your leadership team, so goes the rest of the organization. We get to the point where your entire organization is crystal clear on your vision, all much more disciplined and accountable in executing your vision and gaining traction – a healthy, functional, cohesive organization.

The EOS process is perfect for you if you:

  • Run a business in the $2 – $50M range
  • Employ between 10 & 250 people, in any industry
  • Aren’t afraid to be real and get results
  • Are interested in clarifying, simplifying and getting more of what you want out of your business

then I’d encourage you to look inside EOS Worldwide and discover the simplicity of the system. Learn the three ways you can implement, even without an outside implementer. Visit the blog, complete a free Organizational Check-up or order Traction. Afterwards, give me a call at 515-249-7720, or send me an email and let me know what you think.

Contact Us

How can we help you achieve your maximum potential?