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The Goal

Description

In this intriguing, readable business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex’s attempts to find the path to profitability and to engage his employees in the struggle involve the reader; and thankfully the authors’ economic models, including a game with match sticks and bowls, are easy to understand.
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